Brand & Digital Manager

We are looking for a passionate, result driven brand marketer with a professional background in brand awareness building, including marketing campaigns, a guru in digital and eCommerce.

Company Location: Switzerland

THE COMPANY:

Headquartered in San Francisco and backed by leading technology investors, my client is disrupting one of the world’s largest and oldest industries, the tobacco industry.

We are looking for a passionate, result driven brand marketer with a professional background in brand awareness building, including marketing campaigns, a guru in digital and eCommerce. This position reports to the Cluster Marketing Director.

THE ROLE:

  • Drive the brand activation across all media touchpoints to grow the brand awareness and user base
  • Development of campaigns and creative for the Swiss market in close collaboration with the Global and international marketing teams
  • Develop agency briefs, manage delivery and motivate agency teams to deliver the best for the brand
  • Management of the media agency to ensure ROI maximization of media spending
  • Be the voice of the consumer, conducting user research and gathering feedback
  • Manage digital marketing activities, develop innovative tactics for user engagement
  • Monitoring and performance measurement of digital advertising to increase traffic and sales on our eCommerce platform
  • Commercial responsibility for the eCommerce channel, defining portfolio and promotion strategy to maximize B2C sales
  • Work closely with the international digital teams to continuously improve the user experience, conversion funnels and performance of our website/eCommerce platform
  • Manage the marketing budget maximize ROI on marketing investments
  • Communicate all programs, developments and post-initiative analysis on a regular basis
  • Ensure each initiative has clear metrics and perform post-campaign analysis to report KPIs and distribute learning for future campaigns
  • Ensure delivery in-depth analysis of digital marketing activities, eCommerce conversion funnels with state-of the art metrics framework
  • Deliver regular reporting of results against brand metrics, with proposals for improvements.

KEY RESPONSIBILITIES:

  • Master’s degree, preferably in business or marketing,
  • 5+ years of professional experience in Brand/Marketing with a focus on digital channels.
  • Knowledge of eCommerce businesses, digital recruitment and retention strategies,
  • Experience in working with marketing and digital agencies to deliver great outcomes for the brand,
  • Knowledge of media planning and performance marketing with respective KPIs to manage our media agency effectively,
  • Excellent problem-solving skills, ability to leverage data analysis to drive strategy,
  • Business acumen and entrepreneurial thinking,
  • Strong project management and personal organizational skills with high attention to detail and the ability to handle multiple workstreams simultaneously,
  • Self-starter and self-driven – effective working independently but liaising with many stakeholders,
  • Ability to work in fast-paced, deadline-driven environments, taking full responsibility for your workstreams,
  • Fluent in English and German, French,
  • Swiss national or holder of a valid required work permit in Switzerland.

Interested? Please get in touch with Mirko Tagliabue via email: mirko.tagliabue@mtpartners.ch

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