Business Development Manager (various location in Switzerland)

The Business Development Manager manages a territory of vape and traditional retail customers in a defined geographic area.

Company Location: Switzerland


Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments, Tao Invest LLC and Marlboro, my client is disrupting one of the world’s largest and oldest industries, the tobacco industry.

We are looking for a Business Development Manager (various locations in Switzerland)


  • The Business Development Manager (BDM) manages a territory of vape and traditional retail customers in a defined geographic area
  • The BDM is a pivotal role within the Switzerland sales team with responsibilities for developing and growing new product listings, distribution, rate of sale and retailer share of mind/voice through seamless execution of territory plans at store level
  • Performance in this role will be measured primarily by achievement of product listings, volume and sales growth, implementation and execution of training, trade programmes and in-store visual merchandising
  • This role is ideal for someone currently working in Field Sales in the tobacco, drinks or related FMCG categories
  • This role reports to the Sales Director Switzerland


  • Developing new business opportunities through regular store visits, product promotions, incentives including trade programmes and in-store events
  • Sell in/implementation of joint business plans, product listings, new customer acquisition and implementation of trade programmes and training schemes
  • Establishing and maintaining working relationships with key decision makers
  • Conducting staff training for vape customers and supporting Sales Director for Switzerland with staff training for major chain customer’s and distributor sales teams
  • Keeping informed of and contributing to the development of the SwissVape Channel strategies
  • Maintaining comprehensive and up-to-date market, commercial and customer records in Salesforce
  • Reporting on competitor information, new product developments, promotions and brand activities
  • To negotiate placement of POSM and fixtures. Ensuring ongoing compliance
  • Negotiate, agree and manage trade programmes and engagement initiatives
  • Ensure initiatives are executed according to agreed plan
  • To deliver agreed sales targets for assigned geography



    • Experience and knowledge of the Swiss FMCG retail environment
    • Experience and ability to manage a large group of stores across a geographic area
    • Persuasive and adaptable presenter – ability to positively influence different stores and staff

Key Attributes Necessary for Success

    • Strong resilience and desire to drive continuous improvements and operate in a changing environment
    • Ability to build and develop collaborative relationships – internal and external
    • Ability to problem solve and think on your feet
    • A full CH driving license is required for this role


    • Experience working in a field sales or business development role in the Swiss FMCG sector
    • Experience working in the vape channel a plus


    • BA/BS degree preferred but not required


    • Fluent French, Italian or German and a good level of English

Interested? Please get in touch with Mirko Tagliabue via email:

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