Business Development Manager (various location in Switzerland)

The Business Development Manager manages a territory of vape and traditional retail customers in a defined geographic area.

Company Location: Switzerland


Headquartered in San Francisco and backed by leading technology investors, my client is disrupting one of the world’s largest and oldest industries, the tobacco industry.

We are looking for a Business Development Manager, responsible for the region of Bern.


  • The Business Development Manager (BDM) manages a territory of vape and traditional retail customers in a defined geographic area
  • The BDM is a pivotal role within the Switzerland sales team with responsibilities for developing and growing new product listings, distribution, rate of sale and retailer share of mind/voice through seamless execution of territory plans at store level
  • Performance in this role will be measured primarily by achievement of product listings, volume and sales growth, implementation and execution of training, trade programmes and in-store visual merchandising
  • This role is ideal for someone currently working in Field Sales in the tobacco, drinks or related FMCG categories
  • This role reports to the Sales Director Switzerland


  • Developing new business opportunities through regular store visits, product promotions, incentives including trade programmes and in-store events
  • Sell in/implementation of joint business plans, product listings, new customer acquisition and implementation of trade programmes and training schemes
  • Establishing and maintaining working relationships with key decision makers
  • Conducting staff training for vape customers and supporting Sales Director for Switzerland with staff training for major chain customer’s and distributor sales teams
  • Keeping informed of and contributing to the development of the SwissVape Channel strategies
  • Maintaining comprehensive and up-to-date market, commercial and customer records in Salesforce
  • Reporting on competitor information, new product developments, promotions and brand activities
  • To negotiate placement of POSM and fixtures. Ensuring ongoing compliance
  • Negotiate, agree and manage trade programmes and engagement initiatives
  • Ensure initiatives are executed according to agreed plan
  • To deliver agreed sales targets for assigned geography



    • Experience and knowledge of the Swiss FMCG retail environment
    • Experience and ability to manage a large group of stores across a geographic area
    • Persuasive and adaptable presenter – ability to positively influence different stores and staff

Key Attributes Necessary for Success

    • Strong resilience and desire to drive continuous improvements and operate in a changing environment
    • Ability to build and develop collaborative relationships – internal and external
    • Ability to problem solve and think on your feet
    • A full CH driving license is required for this role


    • Experience working in a field sales or business development role in the Swiss FMCG sector
    • Experience working in the vape channel a plus


    • BA/BS degree preferred but not required


    • Fluent French, Italian or German and a good level of English

Interested? Please get in touch with Mirko Tagliabue via email:

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