CRM Manager

Our client is a real estate fund created in 2014 with the mission to acquire existing shopping centres across Europe and enhance their performance so as to provide strong investment returns for its stakeholders. For their growing Swiss team we are currently looking for a part-time (50%) CRM Manager reporting directly to the Marketing Manager.
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Company Location: Switzerland/ Graubunden

THE COMPANY:

Our client is a real estate fund created in 2014 with the mission to acquire existing shopping centres across Europe and enhance their performance so as to provide strong investment returns for its stakeholders. For their growing Swiss team we are currently looking for a part-time (50%) CRM Manager reporting directly to the Marketing Manager.

 

YOUR TASKS

  • This is both a strategic and hands-on role with responsibility for the over-arching CRM strategy as well as the day-to-day campaign conception, creation, execution and communication of performance
  • Achieving the revenue, customer value and engagement targets
  • Driving the availability of customer data and optimising its use to enhance email and CRM performance
  • Growing the customer database
  • Owning the relationship with our technology providers and work with developers to source further appropriate tools and software
  • Ensuring our CRM activity is legally compliant and email deliverability is optimised
  • Providing CRM activity performance updates to the business
  • The ‘go to’ person for all things ‘CRM’ on the Centre

 

YOUR EXPERIENCE:

  • Minimum 3 years’ experience of owning and delivering multi-channel CRM strategy (client or agency side)
  • You will be using an Email Service Provider (ESP) to create, send and report on the email campaigns. So, experience using one or more ESP is essential
  • Experience in collaborating with colleagues from other departments (eg developers, content, design) in a lean/agile environment to achieve goals
  • Demonstrable evidence of achieving financial and customer retention targets for email/CRM marketing
  • Experience in the creation and use of customer segmentation for CRM activity
  • Experience in building and implementing manual and automated campaign activity
  • Experience in building and implementing CRM programmes across multiple customer touchpoints and media
  • Excellent communication and influencing skills including a high level of written and spoken English
  • Proactive with a drive to get hands and ‘stuck in’
  • Strong and vibrant personality who is confident and comfortable working autonomously
  • Ability to prioritise and deliver to deadlines
  • A drive to stay up-to-date with email marketing technology and CRM & consumer trends
  • A basic level of HTML build skills for Email

Ideal:

  • CRM experience within an online company
  • Experience using Google Analytics

Interested? Please get in touch with Mirko Tagliabue via email: mirko.tagliabue@mtpartners.ch

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